I'm Joshua, a London based designer and founder of Conceptual Studio, my independent design company focused on branding, strategic communication, and visual storytelling across both 2D and 3D formats.

Through Conceptual Studio, I work on a range of client-facing design: from data visualisation, infographics, and brand identity to more conceptual deliverables like campaign visuals and 3D compositions. My work combines clarity and structure with aesthetic sensitivity, helping organisations communicate with intent, precision, and purpose.

Recent projects include a full rebrand for the Oxford School of English, mapping and data visualisation for clients such as ACL Essex & New City College London. I also created 3D visuals and design direction for the music video Pandora Forever by Sherman Poon, which was featured in Times Square, Hong Kong.

I studied at Kingston School of Art, where I developed my core design principles: focusing on identity systems, layout, and conceptual thinking, and began working with clients including Papa Johns, Chivas Regal, and the BBC.

In addition to running Conceptual Studio, I serve as Lead Designer at Fou Answer, a Tokyo-based tech startup, where I lead product and brand design as part of a core, fast-moving team.

Whether simplifying complex information into a visual framework, building a brand from the ground up, or exploring spatial narratives through 3D, my approach is rooted in clarity, restraint, and conceptual depth.